Insights
Practical thinking on affiliate and partnerships
Articles on the commercial decisions, operating conditions and partner-growth systems behind stronger programmes.
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Affiliate marketing, without the industry jargon.
At its simplest, affiliate marketing allows a brand to work with other businesses, publishers or creators and reward them when they generate an agreed result. That could be a sale, lead, subscription, application or another measurable action. For niche businesses, it can be particularly valuable. Instead of trying to build an audience from scratch, brands…
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Affiliate marketing versus partnerships: What is the actual difference?
Affiliate marketing and partnership marketing are increasingly used as if they mean the same thing. Sometimes they do overlap. But simply replacing the word “publisher” with “partner” does not turn an affiliate programme into a partnership programme. My view is that affiliate describes the commercial model, while partnership describes the relationship. That distinction matters. What…